A new company – brief sent by mail – the goal: to invest into the pens market dedicated to the company communications sector – propositions sent in few days – a first selection – modelisation and development – control of first prototypes – follow up…
In less than 10 months, 2.5 M pens sold and an opening for new projects… express!
The driving force, an original dynamic commercial approach fuelled by the product.
Design is for this as well!
Brand New Days – Honk Kong
CHILI corporate identity: Pierre-Yves & Maud Paulin – Emotive Studio – HK
