Birth of AZA brand

DESJET is a company dedicated to metalwork, utilizing cutting-edge technology. Operating in the B2B market, it serves large companies, producing all kinds of parts according to specific requirements. In parallel, with a new team, there is a wish to diversify the business. The objective is to leverage its expertise to create, at the beginning, objects around plants, for terraces and gardens, and even for the indoor. The basic idea is to create around the primary material, steel, and its working methods. This conveying a very specific image and identity. This must also take into account logistical challenges, particularly packaging dimensions, which influence the very design of the products.