Daewoo Microwave Owen
A new approach
Daewoo is a Korean company with activities in many fields, among them kitchen appliances and microwave ovens. When we met them they wanted to innovate and bring a new proposition to microwave ovens. We made a Design Deployment study proposing many different solutions while using their current technology.
This solution has been widely acclaimed by users: round shape and automatic rotating door plus the intuitive keypad. Pressed for time, they did not launch the feasibility study and settled for a more standard product. Even today, nothing has really changed in this market.