Electrical power strip series

The aim was to create new “looks” for multi-outlet power strips sold in supermarkets. This meant, in the minds of the clients, conforming to certain stereotypes and using existing technical processes. As a result, any ideas that strayed even slightly from the established framework were ruled out. Yet there was still a lot that could have been done. Very often, the objective is not to innovate and develop new functions but rather to take market share from the existing market. Nevertheless, the FUN series fulfilled its mission well from a commercial standpoint.

FUN series

FLEX, a versatile project, was one of the proposals that fell outside the framework.